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Campaign to increase sales Looking to increase sales? Even if your site is already...

Related posts brought to you by Yet Another Related Posts Plugin.]]> Tue, 04 May 2010 01:52:56 +0000 http://backend.userland.com/rss092 en Today Google announced an enhancement to the AdWords  Conversion Optimizer [1] to allow Target Cost Per Aquisition (CPA) Bidding. This  enables advertisers to set the average amount they'd like to pay for a conversion rather than simply a maximum click bid. The Conversion Optimizer is one of a series of excellent tools built into AdWords that it seems many people dont realize exist. Google says Analysis indicates that, on average, those of you who use Conversion Optimizer experience a 21% increase in conversions along with a 14% decrease in CPA.* This analysis compares the performance of Conversion Optimizer campaigns over the course of a year with a control set of campaigns and represents the average impact of Conversion Optimizer. The actual impact will vary from campaign to campaign. Not bad for a free tool! Read more [2] Related posts:Campaign to increase sales Looking to increase sales? Even if your site is already... Related posts brought to you by Yet Another Related Posts Plugin. [1] https://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&lev=answer&cbid=ovh535rg9mtk&answer=60150&src=cb [2] http://adwords.blogspot.com/2010/05/target-cpa-bidding-new-way-to-meet-your.html http://theinternetmarketer.com.au/2010/05/google-adwords-conversion-based-bidding/